Commercial for Pearle, produced by Belgian company Monodot and directed by Lernert & Sander (found via benjaminf), it is one of a series of 3 commercials (the others can be seen here) directed by the Dutch duo. I love the use of the pop-up elements, especially when extended through to the final screens – changing the information displayed with a simple sliding mechanism commonly found in pop-up books. The art direction is excellent, and I love the use of bright colours that is often prevalent throughout the two directors’ work. The “making of” video is particularly cool, it is great to take a peek behind the scenes and see how some of the shots were produced.
For those unfamiliar with Lernert & Sander’s work, please have a look at their site, their portfolio is full of amazingly creative and playful ideas. I particularly like the Chocolate Bunny short, their first major success back in 2007.








